Client
Gaïo Beauty
Role
Branding
Technologies
Adobe Illustrator
Adobe Photoshop
Concept: Timeless Beauty
Emphasizing the concept of skincare as a timeless ritual, the branding evokes a sense of indulgence, sophistication, and timeless allure.
Project Challenge
One of the main challenges in creating Gaio Beauty’s branding was striking the perfect balance between modern minimalism and timeless luxury. The goal was to design a visual identity that felt both sophisticated and inviting, evoking the indulgence of a high-end skincare ritual while remaining fresh and contemporary.
This required careful selection of color palettes, typography, and packaging aesthetics to ensure the brand stood out in a competitive market while staying true to its core concept of timeless beauty.
